Communication Management and Personal Brand
The growing public profile of top athletes makes it necessary to have a proper, professional management of their communication and personal brands. Sponsors, employers, media and fans scrutinate the reputation of athletes on a daily basis. And only the best – in and off-the pitch – are offered with the best opportunities.
Media training is absolutely essential to transmit accurate messages that genuinely interest both journalists and the public. Finding the right media and timing to communicate specific messages is key to effectively manage an athlete’s career and the general perception of the public.
Media Partners include: BeInSports, L’Equipe, France Football, Le Parisien, The Guardian, Daily Mail, Eurosport, Marca, AS, A Bola, Record, O Jogo, MaisFutebol, Sportv, RTP, SIC, TVI, Rede Globo, EsporteInteractivo, TuttoMercato.
Fastly becoming the favourite media of communication by the fans, sponsors and even journalists, Social Media is as powerful as it is dangerous for athlete’s reputation. If the right photo, the funniest video or the most correct post can boom the interest on an athlete, the opposite is also true, perhaps exponencially more important. An untimed publication, a photo with the wrong background, an innocent comment can fastly become viral and ruin a reputation built for years, affecting the perception of the public and consequently sponsors, but also club’s.
Social Media is an essential part of an athlete’s communication and helps building the right reputation needed for a strong personal brand that can be attractive to sponsors.